Our Brand Story

AMOUR THE BRAND

Amour is an innovative sexual wellness brand designed for women, by women. Researched, tested, and selected by the all-female team of product developers behind the professional hair tool brand Aria Beauty, this curated collection offers an amazing self-care experience. Each item has its own special design features that ensure quality, ease of use, and maximum pleasure. Welcome to your newest obsession… just trust us.

BY WOMEN FOR WOMEN

As the founders of trusted electrical hair tool brand Aria Beauty, we felt a call to expand our product categories into female sexual wellness. Our sourcing expertise combined with extensive beauty and wellness customers women made us a logical and welcomed partner for these on-trend sexual wellness items. During the development process, we were horrified to find out that even the largest sexual wellness brands in the world were developed and managed by men. Even the products themselves, manufactured and marketed for women, were designed by predominantly male teams. The industry standard for packaging was also dominated by a male point of view, resulting in a lot of packaging that was borderline offensive to women. Our goal is to create a brand that WE would be excited to purchase and use ourselves.

Discovering and producing toys that satisfy a wide range of bodies and sensitivities is our passion. Our goal is that every woman experience more pleasure, empowerment, and happiness in her daily wellness routine when using our products.

MEET THE FOUNDERS

We are passionate about equal opportunities for women and our goal is to bring an elevated experience.
to the sexual wellness industry that celebrates and empowers every woman on her own terms.